November 8 - 9, 2017
Ritz Carlton Hotel, Toronto

Conference Highlight Video


Main Agenda

Click Here to view the Next Generation schedule.

Click Here to view the Spousal Program schedule.

Wednesday, November 8, 2017

9:00 to 16:30 - OTA Meetings

OTA Membership Committee (Committee members only)


OTA Finance Committee (Committee members only)


OTA Executive Committee (Committee members only)


OTA Board Town Hall and Lunch (Open to OTA Board and Team OTA members only)


OTA Finance Council Inaugural Meeting (Council members and invited guests only)


OTA Board of Directors (OTA members and guests are welcome to attend)


OTA AGM (Open to all OTA members)

16:30 to 17:30 - New Members/First-Time Attendees Welcome Reception

The OTA Executive and Membership Committees will welcome new members of the association along with first-time attendees to the 91st Annual Executive Conference.

17:30 to 19:30 - Chairman’s Reception

Start the evening with a cocktail and chat about the day’s issues with colleagues

Thursday, November 9, 2017

07:30-08:45 - Breakfast
09:00-10:15 - The Gamification Revolution
09:00 – 10:15

Speaker: Gabe Zichermann

10:30-11:45 - The Evolution of You at Work

Speaker: Dr. Mary Donohue

Dr. Mary Donohue, a social scientist who specializes in evolutionary psychology, uses her research to explain your brain and your brain on technology. This presentation is based on her annual workplace research. Dr. Mary helps you understand why you do what you do at work and why others respond to you, the way they do.

She explains the framework of cross-generational friction, and how to use traits of every cohort to transform what many consider a communication and societal gap, into productive strengths.

12:00-13:30 - Walk-around Reception & Lunch
13:45-15:00 - How to Thrive in the Expression Economy

Speaker: Ron Tite

Low production costs, easy distribution, and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions, and the things that interest them most. For business, that’s a problem.

Consumers used to vote with their wallets. Now, they vote with their time. And you know who’s winning the battle for time? Other consumers.

Right now, your customers are more creative than you are. They’re more innovative than you are. They’re more authentic than you are. Often, they’re even more helpful than you are.

In the battle for time, your competition isn’t the category leader–it’s the consumers. It doesn’t matter if you’re selling a product, pitching a new idea, or trying to get a raise, your biggest challenge is getting a customer to willingly give you the time to do it.

Ron Tite’s humorous and insightful talk helps people learn how to win other people’s time. Highlighting operational and personal innovation, authenticity, creativity, and more, Ron teaches individuals how to act like customers by being more interesting and thus, win more of their customer’s time.

15:15-16:30 - Let's Talk with The Right Hon. Brian Mulroney

Speaker: The Right Hon. Brian Mulroney

18:30-19:15 - Reception

The reception and dinner marks the closing of the 91st Annual Executive Conference. Try Scotch tasting, or have a Vesper Martini from the Martini bar! Start your evening in style.

19:30-22:30 - Awards Dinner and Show

Highly regarded as the go-to industry dinner of preference for trucking executives, the OTA Awards Dinner highlights the best of our industry in unforgettable style. The evening will honor the 2017 Volvo Trucks Canada-OTA Ontario Driver of the Year, 2017 Bridgestone-OTA Highway Hero and the Shaw Tracking-OTA Service to Industry award recipients.

Following the awards presentation, comedian Jonny Harris, will entertain the audience with his wit and humour.